IMPLEMENTASI PARIWISATA BERBASIS MASYARAKAT DI DESA WISATA MANGROVE SARI, KABUPATEN BREBES

Syahrul Akbar, Evi Novianti, Ute Lies Siti Khadijah

Abstract


Desa Wisata Mangrove Sari merupakan daya tarik wisata yang berkembang dari hasil rehabilitasi hutan mangrove di pesisir Dusun Pandansari, Desa Kaliwlingi, Kecamatan Brebes, Kabupaten Brebes. Sejak ditetapkan sebagai desa wisata pada tahun 2016 dan secara resmi dibuka pada tahun 2017, Desa Wisata Mangrove Sari menjadi salah satu daya tarik wisata favorit di Kabupaten Brebes. Sebagai salah satu daya tarik wisata, desa wisata ini menerapkan konsep pariwisata berbasis masyarakat (CBT). Penelitian ini bertujuan untuk menganalisis bagaimana penerapan konsep pariwisata berbasis masyarakat di Desa Wisata Mangrove Sari. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data penelitian ini terdiri dari dua jenis, yaitu data primer dan data sekunder. Data primer diperoleh melalui wawancara mendalam terhadap informan kunci penelitian ini, yaitu Ketua Pokdarwis Dewi Mangrove Sari yang juga merupakan inisiator pengembangan desa wisata di Dusun Pandansari. Sedangkan data sekunder diperoleh melalui studi dokumentasi, serta penelitian-penelitian terkait Desa Wisata Mangrove Sari maupun studi tentang CBT. Hasil penelitian ini menunjukkan bahwa pengelolaan Desa Wisata Mangrove Sari dilakukan secara penuh oleh masyarakat desa setempat melalui kelembagaan pariwisata, yaitu Pokdarwis Dewi Mangrove Sari. Masyarakat berpartisipasi dalam kelompok kerja yang terdapat dalam pokdarwis tersebut. Hasil analisis juga menunjukkan tingkat partisipasi masyarakat desa berada pada pembuatan keputusan lokal.

Keywords


pariwisata berbasis masyarakat, CBT, partisipasi masyarakat, desa wisata, Desa Wisata Mangrove Sari

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DOI: https://doi.org/10.33758/mbi.v15i10.1091

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