THE USE OF ADJACENCY PAIRS ON FOOD AND BEVERAGE SERVICE (F&B) OPERATIONS BY THE STAFF AND GUEST IN RESTAURANT AND CAFE WITHIN SPECIAL ECONOMIC ZONE (KEK) MANDALIKA CENTRAL LOMBOK 2020

Abstract

Adjacency pair is the most basic forms of speech which is used to produce conversation. This study aimed to know how to apply the Adjacency Pairs into daily communication on food and beverage services operations in restaurants and cafes at Special Economic Zone (KEK) of Central Lombok. Grice’s, McCarthy’s and Adisty’s theory were used as the main theory amid the current study. While descriptive qualitative method as the research method, with data collection techniques by using, observation, interviews, questionnaires, and voice recordings. Miles and Huberman (2014) theory was used as the technique for analyzing the data within four stages of the processes; data collection, data reduction, data display / drawing and data verification / final conclusion. The results of the data analysis are expected to be able to give conclusions and answers of the problems which had been determined in this study. The result of the study showed that almost 100% of the expressions on the three theories used by the respondents had the similarities between AP in Conversation Analysis and Sequance of Service (SOS) at the restaurants and cafes. A significant difference could be seen in Grice's theory which dominantly appeared as much (26%) as the expressions found in several restaurants in Kuta Madalika, then McCarthy's theory was dominantly used (24%) and Adisty’s (0.1%) was dominantly used, and the rest was used in the form of expected expressions and relevant with the existing theory.