PERANCANGAN KONTEN STORYNOMICS BERBASIS DIGITAL DALAM UPAYA MENINGKATKAN KUALITAS KOMUNIKASI PARIWISATA DI DESA WISATA CIBULUH KABUPATEN SUBANG PADA MASA NEW NORMAL

Abstract

Tourism is one of the sectors that has been severely affected by the Covid-19 pandemic. Realizing this, various parties have begun to prepare various recovery efforts that will be applied during the adaptation period of new habits. One of the efforts to improve the quality of tourism communication is to apply the concept of Storynomics. This concept allows tourists to explore tourist destinations in depth with the help of digital media. The purpose of this research is to design a digital-based storynomics concept that will be implemented in an effort to improve the quality of tourism communication in the tourist village of Cibuluh, Subang. The method used in this research is the 4D concept R & D research method. As for the results of this development research, it is at the define stage that a needs analysis is carried out through interviews with tourism village driving figures where it is produced that there is a need for digital-based storynomics content in the form of articles, photos, and videos. Then at the Design and Develop stage, the design of articles, photos, and videos is produced which is then uploaded to the google site website and also makes a mock up design, and the last is the Disseminate stage where the mockup will be printed and uploaded on social media.