POTENSI PROGRAM CSR UNTUK MENDUKUNG PEMBANGUNAN DI KABUPATEN LOMBOK UTARA

Abstract

This research aimed to describe the implementation of Corporate Social Responsibility (CSR) program conducted periodically by companies (either state, locally or private owned) operated in the area of North Lombok regency (KLU). Type of the research is descriptive as samples selected by applying purposive sampling method due to certain reasons. It appointed 40 companies as samples.  Data collection method is applying observation, interview, literature study where primary data gathered through questionaire as its instrument. Research result shown that there is significant amount of CSR's fund, even though the benefit have not maximally earned by society. Therefore, local government intervention is required to coordinate and optimised the above fund adjusted to KLU's development program.  Besides, the local government of KLU also form CSR - related regulations to ensure the effectivity of CSR program as well as to reach both parties objective namely companies and local government.