PENGARUH KARAKTERISTIK KEWIRAUSAHAAN, KREATIVITAS DAN INOVASI TERHADAP PERKEMBANGAN USAHA PEDAGANG DI PASAR SENI GUWANG SUKAWATI

Abstract

The objective of this research was to know the influence between (1) the entrepreneurial characteristic on businesses development in partial, (2) the creativity on businesses development in partial, (3) the innovation on businesses development in partial and (4) the characteristic of entrepreneurship, creativity and innovation on businesses development by simultaneous. This research was quantitative by using questioner, documentation and internet as the technique of collecting the data. The population that was used in this research is the sellers at guwang sukawati art market. They were 545 sellers and took the sample that consisted of 55 respondents by using the purposive sampling technique. The tasting of this research was validity test, reliability test and classic assumption test. The analysis techniques of data that were used the Multiple Linier Regression Analysis Technique, Determinant Analysis, F-test and t-Test. The result of counting was accepted F_Count =41.557 > F_table = 2.76 so Ho was denied and Ha was received, it meant in simultaneous there were the positive influences and variable significant of entrepreneurships characteristic, creativity and innovation on businesses development. Coefficient determinant value (D) was 71,00% so it could concluded that the influence of the entrepreneurship characteristic, creativity and innovation on businesses development at guwang sukawati art market was 71,00% while other was 29,00% influenced by other factors that did not explained in this research.