THE INFLUENCE OF HALAL TOURISM DESTINATION BRANDING ON VISITORS’ SATISFACTION AND REVISIT INTENTION (A Study of Domestic Tourist in Lombok, West Nusa Tenggara)
Abstract
This study aims to examine the influence of halal tourism destination branding on visitors’ satisfaction and revisit intention at Lombok, West Nusa Tenggara Province. This study uses a quantitative explanatory approach. Population of respondent in this study is tourist who are visiting Lombok. The data were obtained using a questionnaire addressed to 100 tourists who visited Lombok for a holiday reason. Analysis of data used Path analysis method. The results of this study are: (1) halal tourism destination branding has a positive influence on visitors’ satisfaction, (2) visitors’ satisfaction directy influences revisit intention, (3) halal tourism destination has a influence on visitors’ revisit intention through visitors’ satisfaction. Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands
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DOI: https://doi.org/10.33758/mbi.v14i4.431
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