PENGARUH FILM TERHADAP SIKAP DAN DAMPAKNYA PADA MOTIVASI BERKUNJUNG” (STUDI PADA PENONTON FILM LASKAR PELANGI DAN 5 CM)

Abstract

This study aims to determine the condition of film, attitude and motivation of Laskar Pelangi audience and 5 cm, to analyze and prove the extent of film influence on the attitude of Laskar Pelangi movie viewers and 5 cm, the influence of film on the motivation to visit Laskar Pelangi audience and 5 cm and Film influence on attitude as well as its impact on the motivation of visiting spectators Laskar Pelangi and 5 cm. The research method used is descriptive and verification method in the audience by using path analysis. Data collection techniques use primary data and secondary data. The results showed that the rainbow and 5cm laskar films have dimensions and indicators that show that both films as an effective tourism promotion tool. The average respondent's answer about the film is in the high group, the attitude of the two film audience is in the high positive category and the motivation of the respondents to visit high. Furthermore, the film has a positive influence on the attitude of the Rainbow Warriors and 5CM audience and the film on the motivation of visiting the audience of Laskar Pelangi and 5CM as well as attitudes toward the motivation of visiting Laskar Pelangi & 5 CM audience.