ANALISIS PENGARUH DIMENSI MODAL INTELEKTUAL TERHADAP KINERJA PELAYANAN PERGURUAN TINGGI DI KALIMANTAN TENGAH
Abstract
Research in the field of management to improve the performance of higher education services during a pandemic requires service human resources to quickly act effectively and efficiently in resource management. Getting customer satisfaction from services is a benchmark for universities to optimize capabilities and expertise that are carried out online with employees' intellectual capital. This study was analyzed quantitatively using SPSS 24.0 statistical tools on 250 state university students in Central Kalimantan, and the result is that the dimensions of intellectual capital are positive and significantly improve service performance by 69.2% of the human capital variable. 63,3% of the capital structure variable. and 71.3% of the relational capital variable. The resulting service performance will enhance the university's reputation that is reliable and has an organizational culture in terms of responsiveness, responsibility, effectiveness and reliability. The implication of this research is to prioritize maximum service and service performance in order to always create a good relationship between service users and the community in general.
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DOI: https://doi.org/10.33758/mbi.v15i7.946
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