DAMPAK KEBERAGAMAN PANGAN LOKAL DI PULAU LOMBOK TERHADAP PERKEMBANGAN PARIWISATA
Abstract
This study aims to: (1) Know that local food diversity in Mataram City has a significant effect on tourism development, (2) Knowing local food diversity in Central Lombok has a significant effect on tourism development, (3) Knowing local food diversity in West Lombok has a significant effect on tourism development, (4) Knowing local food diversity in East Lombok has a significant effect on tourism development, and (5) Knowing local food diversity in North Lombok has a significant effect on tourism development. The research samples were local food entrepreneurs in each Regency and City on Lombok Island as many as 190 respondents. Research results show that local food products typical of the city of Mataram, local food products typical of Central Lombok, local food products typical of West Lombok, local food products typical of East Lombok, and local food products typical of North Lombok together have a significant influence on the development of tourism respectively -one area. Partially there is a significant effect of variable local food products typical of the city of Mataram, local food products typical of Central Lombok, local food products typical of West Lombok, local food products typical of East Lombok, and local food products typical of North Lombok towards the development of tourism in each region. The relationship or correlation of each region is very strong, meaning that between typical food products in the existing cities and regencies have many similarities, this can be shown in the test results of the coefficient of determination (R) which is equal to 0.815 and Adjusted R Square (R2) of 0.654
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DOI: https://doi.org/10.33758/mbi.v13i9.234
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