PENGEMBANGAN WISATA WARISAN BUDAYA SEBAGAI DAYA TARIK KOTA TANGERANG CULTURAL HERITAGE TOURISM DEVELOPMENT AS TOURIST ATTRACTION IN TANGERANG

Abstract

Cultural heritage is what humans are living now and what is passed on to future generations and is usually valuable and worthy of being protected and preserved. The application of cultural heritage as a tourist attraction had developed into a tourism inndustry that is very extensive and much in demand today. Cultural heritage tourism is a journey related to the history of the trip is packed with the aim of visiting a place that is considered to have an important history for an area or city that can be a tourist attraction. Tangerang city has the potential to developed cultural heritage tourism because many places are considered as tourism potential that can be a major attraction for tourist visiting to tangerang city.

The problem the authors take in this research is about development of cultural heritage tourism into a tourist attraction in the city of tangerang. Tourist attaraction should be able to contribute satisafction for tourists in aspects 4 a (attractions, accessibility, amenities and ancillary or institutional). This research was conducted to determine the potential of existing cultural heritage tourism attractions and make this potential as a tourist attarction in tangerang. The research method used is a qualitative research method. Researchers use exsisting data in the city of government in the development of cultural tourism as well as the results of interviews that have been conducted to the resource persons.

The results were analysed using development theory such as attraction, accessibility, amenities and institutional. Aspects of attractions include something to see, learn, taste and experiences which has not been completed offered to tourists, but there are plans to add existing attractions. Aspects of accessibility is suffieciently because of many transportation and easy roads to reach the destination. Aspects of amenities is also adequately for the reason that restaurant and lodgings are not far from the heritage area.the institutional aspects of tangerang city government now has support and plan for heritage in tangerang city to be accomplished and can be enjoyed by society and tourists.

Based on the research results concluded that tangerang city can be developed into a tourist attraction from the four aspects. Furthermore, tangerang city must pursue the concept of tourism development towards sustainability and environmentally so the potential heritage tourism is secured and conserved.