PEMANFAATAN TEKNOLOGI 4.0 UNTUK MENUNJANG PELAYANAN WISATA OLEH USAHA KECIL MENENGAH PARIWISATA; STUDI KASUS PADA ZIGRA WISATA

Aping Firman Juliansyah, Awaludin Nugraha

Abstract


Information technology has been bringing human being into an era called 4.0 technology enabling human life revolution in their various aspects. Tourism is not steril either from it’s influence. Utilization of this technology is so massive, broad, and diverse. Many big corporates has been applying this technology as one of very prominent parts. This has been followed by small and medium entreprises (SMEs). Zigra Wisata is an SME in tour and travel service. Since established from 2010, it has been handling various tourism activities in many cities and countries and servicing many tourists from various age, profession, social status, race and country. Author wants to research utilization of  this technology by Zigra Wisata on it’s operation and service. This research uses qualitative methode by using observation techniques, interview, litterature study. Author concludes that Zigra Wisata as an SME in travel agent industry has been taking advantages of 4.0 technology on the operation and service. Those utilization has been becoming very important and inevitable thing in it’s business. 

Keywords


4.0 Technology, Smart Tourism, SME & Zigra Wisata

Full Text:

PDF

References


Andersson, P., & Mattsson, G. L. (2015). Service Innovations Enabled By The “Internet Of Things.” Imp Journal, 9, 85-106. Doi:10.1108/Imp-01-2015-0002

Armas, R (2011): «Intentions To Use Social Media In Organizing And Taking Vacation Trips», Computers In Human Behavior, 27 (2), Pp. 640-654. Https://Doi.Org/10.1016/J. Chb.2010.05.022.

Atzori, L.; Iera, A.; Morabito, G. The Internet Of Things: A Survey. Comput. Netw. 2010, 54, 2787–2805.

Bauer, H., Patel, M., & Veira, J. (2014). The Internet Of Things: Sizing Up The Opportunity (Technical Report). Mckinsey & Company. Retrieved From Http://Www.Mckinsey.Com/Insights/ High_Tech_Telecoms_Internet/The_Internet_Of_Things_Sizing_ Up_The_Opportunity

Boter, H., & Holmquist, C. (1996). Industry Characteristics And Internationalization Processes In Small Firms. Journal Of Business Venturing, 11(6), 471-487.

Cooper, J., & James, A. (2009). Challenges For Database Management In The Internet Of Things. Iete Technical Review, 26, 320- 329. Doi:10.4103/0256-4602.55275

Court, D. (2015). Getting Big Impact From Big Data. Mckinsey Quarterly, 1, 53-60.

Deloitte. Industry 4.0,Challenges And Solutions For The Digital Transformation And Use Of Exponential Technologies; Deloitte: Swiss, Zurich, 2015.

Dr.Deni Darmawan,S.Pd.,M.Si.(2012).Pendidikan Teknologi Informasi Dan Komunikasi. Pt Remaja Rosdakarya

Dutton, H. W. (2014). Putting Things To Work: Social And Policy Challenges For The Internet Of Things. Info, 16, 1-21. Doi:10.1108/ Info-09-2013-0047

Erboz, Gizem (2017) How To Define Industry 4.0: Main Pillars Of Industry 4.0 Conference: 7th International Conference on Management (ICoM 2017)

G. Roos, & R. Green (Eds.), The Handbook Of Service Innovation (Pp. 5-25). London, England: Springer.

Goldenberg, B. (2015). The Definitive Guide To Social Crm: Maximizing Customer Relationships With Social Media To Gain Market Insights, Customers, And Profits. Upper Saddle River, Nj: Pearson Education.

Gretzel, U. (2011): «Intelligent Systems In Tourism», Annals Of Tourism Research, 38 (3), Pp. 757–779. Http://Doi.Org/10.1016/J.Annals.2011.04.014

Gretzel, U. (2016): «Creating Experience Value In Tourism», Annals Of Tourism Research, 57 (2016), Pp. 285–297. Http://Doi.Org/10.1016/J.Annals.2015.12.008

Gretzel, U., Sigala, M., Xiang, Z. Y Koo, C. (2015): «Smart Tourism : Foundations And Developments», Electron Markets, 25 (3), Pp. 179-188. Https://Doi.Org/10.1007/ S12525-015-0196-8

Gretzel, U., Y Jamal, T. (2009): «Conceptualizing The Creative Tourist Class: Technology, Mobility, And Tourism Experiences», Tourism Analysis, 14 (979), Pp. 471–481. Http://Doi.Org/10.3727/108354209x12596287114219

Heiner Lasi, Hans-Georg Kemper, Peter Fettke, Thomas Feld, Michael Hoffmann: Industry 4.0. In: Business & Information Systems Engineering 4 (6), Pp. 239-242

Hjalager, A.M. (2013): «100 Innovations That Transformed Tourism», Journal Of Travel Research, 54 (1), Pp. 3–21. Http://Doi.Org/10.1177/0047287513516390

Internet: Trends In Travelers’ Use Of The Web For Trip Planning», Journal Of Travel Research, 54(4), Pp. 511–527. Http://Doi.Org/10.1177/0047287514522883

Kane, G. C., Palmer, D., Phillips, A. N., & Kiron, D. (2015). Is Your Business Ready For A Digital Future? Mit Sloan Management Review, 56, 37.

Lasi, H., Fettke, P., Kemper, H. G., Feld, T., & Hoffmann, M. (2014). Industry 4.0. Business & Information Systems Engineering, 6, 239-242. Doi:10.1007/S12599-014-0334-4

Leitner, K.-H., & G√ldenberg, S. (2010). Generic Strategies And Firm Performance In Smes: A Longitudinal Study Of Austrian Smes. Small Business Economics, 35(2), 169-189.

Li, Y., Hu, C., Huang, C. Y Duan, L. (2016): «The Concept Of Smart Tourism In The Context Of Tourism Information Services», Tourism Management, 58, Pp. 293-300. Https://Doi.Org/10.1016/J.Tourman.2016.03.014.

Martin Prause (2019), Challenges of Industry 4.0 Technology Adoption for SMEs: The Case of Japan Martin Prause Institute for Industrial Organization, WHU—Otto Beisheim School of Management, 56179 Vallendar, Germany

M√ller, J.M.; Kiel, D.; Voigt, K.-I. What Drives The Implementation Of Industry 4.0? The Role Of Opportunities And Challenges In The Context Of Sustainability. Sustainability 2018, 10, 247.

Munar, A.M. Y Jacobsen, J.K.S. (2014): «Motivations For Sharing Tourism Experiences Through Social Media», Tourism Management, 43, Pp. 46–54. Http://Doi. Org/10.1016/J.Tourman.2014.01.012

Ning, H., & Liu, H. (2015). Cyber-Physical-Social-Thinking Space Based Science And Technology Framework For The Internet

Pejić Bach, M. (2014). Exploring Information And Communications Technology Adoption In Enterprises And Its Impact On Innovation Performance Of European Countries. Ekonomický Časopis, 4, 335-362.

Pereira, A.; Romero, F. A Review Of The Meanings And The Implications Of The Industry 4.0 Concept.

Roblek, V., Pejić Bach, M., Meško, M., & Bertoncelj, A. (2013). The Impact Of Social Media To Value Added. Kybernetes, 42, 554-568. Doi:10.1108/K-01-2013-0014

Sugiyono, 2010. Statistika Untuk Penelitian. Bandung. Alfabeta

Von Krogh, G. (2012). How Does Social Software Change Knowledge Management? Toward A Strategic Research Agenda. Journal Of Strategy Information Systems, 21, 154-164. Doi:10.1016/J. Jsis.2012.04.003

Wielki, J. The Impact Of The Internet Of Things Concept Development On Changes In The Operations Of Modern Enterprises. Pol. J. Manag. Stud. 2017, 15, 262–275

www.android.com

www.ibm.com

www.sme40.eu

www.tourism4-0.org

www.wikipedia.org

www.zigra.co.id

Martin Prause (2019), Challenges of Industry 4.0 Technology Adoption for SMEs: The Case of Japan Martin Prause Institute for Industrial Organization, WHU—Otto Beisheim School of Management, 56179 Vallendar, Germany




DOI: https://doi.org/10.33758/mbi.v14i7.453

Refbacks

  • There are currently no refbacks.


____________________________________________
MEDIA BINA ILMIAH
ISSN 1978-3787 (print) | 2615-3505( online)
Published by BINA PATRIA | Email: laloemipa@gmail.com

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

View My Stats