ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN CALON MAHASISWA BARU MEMILIH POLITEKNIK NEGERI MEDIA KREATIF JAKARTA

Abstract

Variables that used in this study are consisted of dependent variable and independent variable. The dependent variable (Y) is the student's decision in choosing Politeknik Negeri Media Kreatif which is influenced by independent variables , namely People , Process and Physical Evidence . The problems in this study are (1) Does the People has an effect on the decision of prospective students to choose Politeknik Negeri Media Kreatif ; (2) Does the Process has an affect on the decision of prospective students to choose the Politeknik Negeri Media Kreatif; (3) Does  Physical Evidence has an affect on the decision of prospective students to choose Politeknik Negeri Media Kreatif. Research method that used is description (descriptive research) which aims to describe the phenomenon of influence among the dimensions of People , Process and  Physical Evidence, together or separately, toward the decision of prospective students choosing Politeknik Negeri Media Kreatif which is done by using statistical program, SPSS. Then, determining simple regression equation and multiple regression equation after the validity, reliability, and normality test checked toward each questionnaire result and score, both for the dependent variable and independent variable