DEVELOPMENT STRATEGY OF SYARIAH BEACH TOURISM IN BANYUWANGI, EAST JAVA

Zaim Mukaffi, Syahirul Alim, M. Nanang Choiruddin

Abstract


This study aims to determine the role of 3 (three) main actors in the development of Sharia tourism (government, managers, academics) and Analyze the development strategy of Sharia beach tourism at the Santen island of Banyuwangi Regency. This research uses a qualitative approach and descriptive approach. Data collection methods use interviews, questionnaires and documentation. While the data analysis method uses descriptive and qualitative methods with SWOT analysis technique steps. The result shows that the role of three actors already contributes to the development of coastal tourism Sharia in Santen Island Banyuwangi though not maximized. Meanwhile, the analysis using techniques SWOT analysis indicates the index position on the analysis of internal factors + 0,691 and the external position index of +0,593. The SWOT diagram shows the position of Quadrant I, which is utilizes the maximum power to get and seize opportunities.


Keywords


Sharia Tourism, SWOT, Strategy & Development

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DOI: https://doi.org/10.33758/mbi.v15i2.700

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