PERAN MEDIA SOSIAL DAN “TEMAN AHOK” DALAM MENDORONG PERUBAHAN SOSIAL

Eni Susanti, Septiawan Ardiputra, M. Tasbir Rais

Abstract


This research aims to describes and analyze the Ahok’s Supporters that are called "Teman Ahok" (Ahok’s Friends) as pioneers of young volunteers who use social media to campaign all the activities and performance ofthe Jakarta Governor Basuki Tjahaja Purnama (Ahok) and for addressing the problems that occur during the nomination process to Basuki Tjahaja Purnama (Ahok) in order to advance in election of Governor DKI Jakarta in 2017. This study is a qualitative research with descriptive design. The results of this study also show that the "Teman Ahok" is included in the category of pioneering. It is in line with indicators that belong to "Teman Ahok" in the definition of pioneering according toThe Ministry of Youth and Sports (Kemenpora). The results of this study also show that social media has a significant role in a social movement to encourage a social change. Similar to this study that tries to see the use of social media which is used as a strategy in the social movements in the hope of encouraging the creation of social change. In the context of this study, the researcher tried to see the extent to which the use of social media by the "Friends Ahok" is a strategy to campaign all the activities and performance of the Jakarta Governor Basuki Tjahaja Purnama (Ahok) to advance in the election of Governor and Vice Governor of the Jakarta in 2017.

Keywords


Jakarta Governor Election, Social Media, Social Movements & Teman Ahok

Full Text:

PDF

References


Asosiasi Penyelenggara Jasa Internet Indonesia (APJII). (2016). APJII Internet Outlook 2016.

Burnett,R & D. Marshall.(2003). Web Theory: An Introduction. New York: Rouledge.

Creswell, John W. (2011). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed Edisi Ketiga. (Achmad Fawaid, Penerjemah). Yogyakarta: Pustaka Pelajar.

Dahnia Rakhmasari 2015,” Kampanye Politik di Media Sosial Dikalangan Pemilih Pemula dan Implikasinya Dalam Ketahanan Politik Wilayah DKI Jakarta (Studi Kasus Kemenangan Jokowi Dalam Pilkada DKI Jakarta Tahun 2012)”

Danasmoro Brahmantyo 2014, “Peranan Media Sosial Dalam Mengembangkan Brand Nonprofit (Studi Kasus Pada Akademi Berbagi)”

Dijk, Jan A.G.M van. (2006). The Network Society: Social ASPECTS OF New Media 2nd Edition. London: SAGE publications Ltd.

Dominick, J.R. (2009). The Dynamics of Mass Communication: Media in the Digital Age (10th ed). Athens: McGraw Hill.

Flew, Terry (2005). New Media: An Introduction. 2nd Edition. Oxford University Press: New York.

Fowler, J.H. dan Christakis, N.A (2008). Estimating Peer Effects on Health in Social Networks. Journal of Health Economics 27(5): 1386-1391

Gamble & Gamble. (2005). Communication Works (8th ed). New York: McGrawHill.

Holmes, David (2005). Communication Theory: Media, Technology and Society. London: Sage.

http://jcmc.indiana.edu/vol13/ issue1/boyd.ellison.htm

http://news.detik.com/berita/d-3342269/survei-lsi-denny-ja-elektabilitas-ahok-djarot-merosot-kini-246 diunduh pada tanggal 16 November 2016

http://tekno.kompas.com/read/2016/10/24/15064727/2016.pengguna.internet.di.indonesia.capai.132.juta. diunduh pada tanggal 17 November 2016

http://temanahok.com/?l=id#ta-kenapa-ahok , diunduh pada tanggal 10 November

http://www.antaranews.com/berita/575509/maju-lewat-parpol-teman-ahok-mantap-dukung-ahok. diunduh pada tanggal 17 November 2016.

http://www.suara.com/news/2016/05/29/165236/kisah-di-balik-layar-terbentuknya-relawan-teman-ahok diunduh pada tanggal 10 November 2016.

http://www.thenewvernacular.com/projects/Facebook_and_political_communication.pdf

https://fredcavazza.net/2015/06/03/social-media-landscape-2015/diunduh pada tanggal 17 November 2016

https://www.apjii.or.id/ hasil survei APJII 2016, diunduh pada tanggal 17 November 2016

https://www.merdeka.com/peristiwa/jalan-panjang-kasus-penistaan-agama-hingga-ahok-jadi-tersangka.html diunduh pada tanggal 16 November 2016

Imam Ardhianto 2012 , “Penciptaan Publik dan Media Sosial: Narasi Ummat, Kebangsaan, dan Kebudayaan Populer bagi Gerakan #IndonesiatanpaJIL”

Imam Maliki 2013,“Pengaruh Kampanye Politik di Media Sosial Terhadap Opini Yang Terbentuk: Studi Kasus Pilkada DKI Jakarta 2012”

Kementerian Pemuda dan Olahraga Republik Indonesia (Kemenpora RI). 2019. Pedoman Pelaksanaan Pemeilihan Pemuda Pelopor Tingka Nasional Tahun 2019. Jakarta : KEMENPORA RI

Kompas. 2020. Penggunaan Internet Indonesia hingga Kuartal II 2020 Capai 196,7 Juta Orang. https://money.kompas.com/read/2020/11/09/213534626/pengguna-internet-indonesia-hingga-kuartal-ii-2020-capai-1967-juta-orang (diakses pada 26 Januari 2021)

Maya Elektrika Puspitasari 2012 “Analisis Strategi Komunikasi Politik Melalui Media Baru (Studi Kualitatif Komunikasi Politik Faisal Basri dan Biem Benjamin, Calon Independen Gubernur dan Wakil Gubernur DKI Jakarta melalui Media Sosial”.

Mayfield, Anthony. (2008). What is Social Media? An e-Book: ICrossing.

Mc. Quail (1987). Teori Komunikasi Massa. Jakarta: Erlangga ---. (2000). Mass Communication Theory (4th ed.). London: Sage Publication Moleong,

Meiftia Eka Puspasari 2013, “Wacana Subjek-Objek Dalam Mengkontruksikan Pemuda Indonesia Sebagai Agen Perubahan melalui Media Sosial: Analisis Wacana Kritis Terhadap Akun Twitter @ifutureleaders”.

Mike Westling (2007). Expanding the Public Sphere: The Impact of Facebook on Political Communication

Moleong, Lexy, J. (2006). Metodologi Penelitian Kualitatif Edisi Revisi.Bandung: PT Remaja Rosdakarya.

Murthy, Dhiraj. (2012). Twitter: Social Communication in the Twitter Age.London: Polity Press.

Nasution, 2006. Metode Research. Jakarta : Bumi Aksara.

Poster, Mark (1995). The Second Media Age, Cambrige: Polity.

Rahayuningtyas 2014, “Analisis Parlemen Muda Indonesia Sebagai Perwujudan Gerakan Perubahan Sosial (Analisis Berbasis Program dan pemanfaatan Media Sosial Periode Februari - Juni 2014”

Rossman, Gretchen B. dan Rallis, Sharon F (2003). Learning in the field: An introduction to Qualitative Research (2nded). Sage Publication.

Safko, Lon (2010). The Social Media Bible: Tactics, Tools & Strategies for Business Success. Jon Wiley & Sones, Inc.

Sugiyono (2008). Metode penelitian kuantitatif, kualitatid dan R&D. Jakarta: Alfabeta.

Sugiyono. 2013. Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung : Alfabeta.

Sumarno & Suhandi (1993). Pengantar Studi Komunikasi Politik, Bandung: Orba Shakti.

Undang-Undang Kepemudaan No.40 Tahun 2009




DOI: https://doi.org/10.33758/mbi.v15i7.1058

Refbacks

  • There are currently no refbacks.


____________________________________________
MEDIA BINA ILMIAH
ISSN 1978-3787 (print) | 2615-3505( online)
Published by BINA PATRIA | Email: laloemipa@gmail.com

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

View My Stats