TINJAUAN HUKUM TERHADAP UPAYA PEMASARAN DESTINASI SUPER PRIORITAS MANDALIKA UNTUK WISATAWAN MILLENIAL

Abstract

The potential for Millennial tourists is very large, even in Asia the number of millennials is 57% of the population. The purpose of this research is to determine the extent of the efforts made by the NTB Provincial Tourism Office, the NTB Provincial Tourism Marketing Board, and PT. ITDC Mandalika in promoting Mandalika's super-priority tourism destinations for millennial tourists. Primary data collection was carried out by interviews, while secondary data was obtained from literature studies and online media searches and further analyzed using qualitative descriptive techniques. The result of this study indicates that the efforts of the NTB Provincial Tourism Office, the NTB Provincial Tourism Marketing Board and PT. ITDC Mansalika to promote Mandalika's super-priority tourism destinations through offline media is by participating in exhibitions, festivals, sales missions, introduction and collaboration missions with stakeholders and through online is by paid media, own media, social media, and endorsers. The research concludes that the NTB Provincial Tourism Office, the NTB Province Tourism Marketing Board and PT. ITDC Mansalika has conducted marketing of Mandalika's super-priority tourism destinations for millennial tourists with E-Marketing through online media