SIKAP DAN PERILAKU WISATAWAN NON-MUSLIM TERHADAP PENGEMBANGAN PARIWISATA HALAL LOMBOK

Muhamad Jumail, Mahsun Mahsun, Fathurrahim Fathurrahim, Syech Idrus

Abstract


Penelitian ini bertujuan untuk menganalisis berbagai bentuk sikap dan perilaku wisatawan non-Muslim terhadap wisata halal, untuk menganalisis niat mereka untuk mengunjungi kembali wisata Lombok. Metode penelitian ini menggunakan kualitatif. Data dikumpulkan melalui survei di tempat di mana siswa terlibat sebagai surveyor. Selain itu, data dianalisis dengan analisis isi dan teori perilaku terencana juga digunakan. Hasil penelitian menunjukkan bahwa terdapat lima dimensi yang teridentifikasi, yaitu sikap dan perilaku terhadap praktik umum pariwisata halal di Lombok, makanan halal, etika Islam, segregasi gender, dan kode dess Islami. Secara umum, teori perilaku terencana memiliki peran penting dalam membuat wisatawan non muslim berkunjung kembali ke wisata Lombok


Keywords


Sikap, Perilaku, Wisatawan Non Muslim, Wisata Halal, Lombok

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DOI: https://doi.org/10.33758/mbi.v16i1.1220

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