THE ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL (TAM) ON MOBILE APPLICATION KLIKINDOMARET IN DENPASAR

Abstract

The presence of the internet has been making modern retailers develop and innovate, namely by creating a mobile application that can support buying and selling activities in the retail industry. However, convenience store still try to ingratiate consumers to start switching to using their output mobile application. This study aimed at analyzing the acceptance of mobile application KlikIndomaret in Denpasar using the Technology Acceptance Model (TAM) approach. The TAM model used in this study was a modified model, according to Luarn et al. (2005). The TAM variables used are perceived usefulness, perceived ease of use, perceived credibility, perceived self-efficacy, and perceived financial cost as the independent variables. The type of research used a quantitative approach with the collecting data method using a questionnaire and sampling amounted 105 respondents. The research location was conducted in Denpasar by using KlikIndomaret application as the research object. Data analysis used in this study is multiple linear regression analysis. The test results showed that perceived usefulness, perceived ease of use, and perceived credibility has no significant influence on the intention to use of mobile application KlikIndomaret in Denpasar. While perceived self-efficacy and perceived financial cost have a significant influence on the intention to use of mobile application KlikIndomaret in Denpasar.