THE IMPACT OF CORONA VIRUS DISEASE (COVID-19) ON INDONESIA TOURISM

Abstract

This Covid-19 originated in China and there are a lot of impacts caused by this virus. One of the impacts on the tourism sector. The impact on the tourism sector is quite large because it automatically also has an impact on the economy and the sustainability of people's lives. And various efforts to restore this deteriorating condition have begun to be made so that tourism can operate normally again in compliance with government health protocols. But the lack of public concern to prevent the spread of the corona virus is still very much and in the end many people are affected by the virus. There are five aspects affected by Covid-19 for the tourism sector, namely: Economic aspects. which is where the cessation of tourism activities in various regions in Indonesia automatically stops income from tourism services, Tax revenue aspects. With the cessation of tourism activities in each province, the potential for losses will be very large, where the target of tax revenue from the tourism sector will be much reduced compared to 2019. Employment Aspects, in which the implementation of Large-Scale Social Restrictions (PSBB) will automatically stop many jobs in the tourism sector Brand Image in tourism is carried out through various promotions such as discounted prices, increased facilities for tourists to enjoy & tourism business sustainability