LEXICAL MEANING ANALYSIS OF ADVERTISEMENT IN BALI TOURISM MAGAZINE

Abstract

Stylistic is the study of style, can be defined as the analysis of distinctive expression in language and the description of their purposes and effect. Simpson (2004: 2-3) states that stylistic is a method of textual interpretation in which primary of place is assigned to language. This study is aimed at analyzing how lexical categories imply into the text and how lexical meaning is used in Bali Tourism Magazine. In this research, lexical categories model that is stated by Leech is used in analyzing data. Descriptive qualitative method was used to analyzed the collected data in form of  detail information regarding theory of lexical categories and meaning. In addition, note-taking techniques was also applied to compile the whole headline or tagline which contain lexical categories and lexical meaning. The result of the study showed kind of lexical meaning found were connotative, denotative, and synonymy. By knowing lexical ategories and lexical meaning, the text can be easily understood by the readers, and will convey the same idea to the word