ANALISIS OPTIMALISASI PROMOTION MIX DALAM RANGKA MENINGKATKAN KUALITAS JASA DAN PELAYANAN PADA GRAND ROYAL BIL HOTEL (DESA BATUJAI KECAMATAN PRAYA BARAT - LOMBOK TENGAH)

Abstract

This research entitled is "Analysis Optimization of Promotion Mix in Order to Improve the Quality of Services and Services at the Grand Royal BIL Hotel (Batujai Village,  West Praya District - Central Lombok)", which aims to improve the quality of services and services at the Grand Royal BIL Hotel (Batujai Village West Praya District - Central Lombok). This research is a descriptive study using the case method. Data collection techniques used in this study, observation, interviews and documentation. In checking the validity of the data this study uses triangulation techniques. This research uses qualitative and quantitative data types and uses primary and secondary data sources.          Based on the results of the analysis this research, it is known to optimize the promotion mix in order to improve the quality of services and services at the Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok), such as: Sales Promotion, Public Relations, Mass Selling, Personal Selling and Direct Marketing. Promotion Mix Optimization conducted by Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok) in order to satisfy consumers in improving the quality of services and services, so that the Grand Royal BIL Hotel (Batujai Village, West Praya District - Central Lombok) is widely visited by consumers and better known again to foreign countries.